Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," "our," or "the Company") collects, uses, discloses, and safeguards your personal information when you visit our website at luce-new.click, place orders, subscribe to our services, or otherwise interact with us. Please read this policy carefully. By using our website or services, you agree to the practices described herein. If you do not agree, please discontinue use of our services immediately.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner in compliance with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other relevant consumer protection regulations.

1. About Us

Pizza Luce is a food service business operating within the United States. For all privacy-related inquiries, you may contact us using the information below:

2. Information We Collect

We collect various categories of personal information depending on how you interact with our website and services. The categories below outline the types of data we may collect from or about you.

2.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect the following personal identification information:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Username and password (stored in encrypted format)
• Payment information (processed via secure third-party payment processors; we do not store full card details)
• Date of birth (when required for age verification)
• Profile preferences and dietary restrictions

2.2 Order and Transaction Data

As a food service provider, we collect detailed information about your transactions with us, including:

• Order history, including items purchased, quantities, and special instructions
• Purchase amounts, discounts applied, and loyalty points earned or redeemed
• Delivery preferences and pickup location choices
• Payment method type (e.g., credit card, debit card, digital wallet)
• Order feedback and ratings you submit

2.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain usage information through cookies, web beacons, pixels, and similar tracking technologies, including:

• Pages viewed, time spent on each page, and navigation paths
• Links clicked and features used
• Search queries entered on our website
• Referring URL (the website you visited before coming to ours)
• Cart abandonment data
• Interaction with promotional materials and email campaigns

2.4 Device and Technical Information

We collect technical information about the device and software you use to access our services:

• IP address and approximate geolocation derived from IP
• Device type (desktop, mobile, tablet)
• Operating system and version
• Browser type and version
• Screen resolution and device identifiers
• Mobile advertising IDs (where applicable)
• Time zone setting and language preferences

2.5 Location Data

With your consent, we may collect precise geolocation data from your mobile device to facilitate delivery services, suggest nearby pickup locations, and improve the accuracy of delivery estimates. You may disable location services through your device settings at any time.

2.6 Communications Data

When you communicate with us via email, contact forms, live chat, or social media, we retain records of those communications, including the content of your messages and our responses. This helps us provide consistent customer support.

2.7 User-Generated Content

If you submit reviews, ratings, photos, or other content through our platform, we collect and store that content in association with your account.

2.8 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms, if you connect your social account or interact with our social media pages
• Third-party food delivery aggregators and partners
• Analytics and advertising partners
• Payment processors who provide transaction verification

3. How We Use Your Information

We use the personal information we collect for the following purposes:

3.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, whether for delivery, pickup, or dine-in
• Managing your customer account and preferences
• Facilitating payment processing through secure third-party payment gateways
• Providing delivery tracking and updates
• Responding to your inquiries, complaints, and support requests
• Sending order confirmations, receipts, and status notifications

3.2 Personalization and User Experience

• Remembering your preferences such as favorite orders, dietary restrictions, and delivery addresses
• Providing personalized menu recommendations based on your order history
• Customizing the website content and promotions you see
• Enabling loyalty program features, reward tracking, and redemption

3.3 Marketing and Promotional Communications

With your consent, or where permitted by applicable law, we may use your contact information to:

• Send you promotional emails, special offers, and newsletters about Pizza Luce
• Notify you about new menu items, limited-time deals, and seasonal promotions
• Run targeted advertising campaigns on social media platforms and third-party websites
• Conduct surveys and request feedback to improve our services

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

3.4 Analytics and Business Improvement

• Analyzing usage patterns and website traffic to improve our website and services
• Understanding customer ordering habits to optimize our menu offerings
• Measuring the effectiveness of marketing campaigns
• Conducting internal research and development
• Identifying and resolving technical issues on our platform

3.5 Legal Compliance and Safety

• Complying with applicable laws, regulations, and legal processes
• Enforcing our Terms of Service and other agreements
• Detecting, investigating, and preventing fraudulent transactions and other illegal activities
• Protecting the rights, property, and safety of Pizza Luce, our customers, and the public
• Responding to lawful requests from government authorities

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate our website, personalize your experience, and analyze how our services are used. Cookies are small text files stored on your device when you visit our website.

4.1 Types of Cookies We Use

You can manage or disable cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of our website. For detailed information on cookie management, please refer to our full Cookie Policy, which is available on our website.

5. Sharing of Your Information with Third Parties

We do not sell your personal information to third parties. However, we may share your information with the following categories of third parties under specific circumstances:

5.1 Service Providers and Vendors

We engage trusted third-party service providers to assist in operating our website and delivering our services. These providers are contractually obligated to use your data only for the services they perform on our behalf and are required to maintain appropriate security standards. Categories of service providers include:

• Payment processors (e.g., Stripe, PayPal, Square)
• Delivery logistics and courier services
• Cloud hosting and infrastructure providers
• Email marketing platforms
• Customer relationship management (CRM) systems
• Analytics and website optimization tools
• Fraud detection and security services

5.2 Business Partners and Affiliates

We may share aggregated or de-identified data with our business partners for joint promotional activities or co-branded service offerings. Any such sharing will be conducted in accordance with applicable privacy laws.

5.3 Advertising and Marketing Partners

With your consent where required, we may share certain information with advertising networks and social media platforms to deliver targeted advertisements. You have the right to opt out of targeted advertising as described in the "Your Privacy Rights" section below.

5.4 Legal Requirements and Law Enforcement

We may disclose your personal information to government authorities, law enforcement agencies, or other third parties when required to do so by law, or when we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, or governmental request
• Protect and defend our legal rights or property
• Investigate potential fraud or violations of our Terms of Service
• Protect the personal safety of our users or the public

5.5 Business Transfers

In the event of a merger, acquisition, sale of assets, or bankruptcy proceeding, your personal information may be transferred to the acquiring entity. We will notify you via email or a prominent notice on our website prior to any such transfer, and you will have the opportunity to exercise your rights regarding your data.

6. Data Security

We take the security of your personal information seriously and implement a combination of technical, administrative, and physical safeguards designed to protect your data from unauthorized access, disclosure, alteration, or destruction.

6.1 Security Measures We Employ

• Encryption: All data transmitted between your browser and our servers is encrypted using industry-standard Transport Layer Security (TLS) protocols (HTTPS).
• Password Security: User passwords are stored using strong cryptographic hashing algorithms (bcrypt or equivalent). We never store passwords in plain text.
• Payment Security: We comply with Payment Card Industry Data Security Standards (PCI-DSS) by using certified third-party payment processors. We do not store complete credit card numbers on our systems.
• Access Controls: Access to personal data is restricted to authorized personnel on a need-to-know basis. All employees with access to customer data receive privacy and security training.
• Regular Security Audits: We conduct periodic security assessments, vulnerability scanning, and penetration testing of our systems.
• Firewalls and Intrusion Detection: Our servers are protected by firewalls and intrusion detection systems to prevent unauthorized access.
• Data Minimization: We collect only the personal data necessary for the purposes described in this policy.

Despite our best efforts, no security system is impenetrable. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected users and relevant authorities in accordance with applicable law as promptly as possible.

7. Your Privacy Rights

Depending on your state of residence, you may have specific rights regarding your personal information. We are committed to honoring these rights as required by applicable law.

7.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

7.2 Rights Available to All Users

Regardless of your state of residence, we extend the following rights to all our users:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct any inaccurate or incomplete personal information.
• Right to Deletion: You may request deletion of your personal data, subject to certain legal exceptions.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to Opt Out of Marketing: You may opt out of receiving promotional communications from us at any time.

7.3 How to Exercise Your Rights

To exercise any of the rights described in this section, please contact us using one of the following methods:

• Email: [email protected] (please include "Privacy Rights Request" in the subject line)
• Website: Submit a request through our contact page at luce-new.click

We will respond to your verified request within 45 days of receipt, as required by applicable law. In some cases, we may need to extend this period by an additional 45 days, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request. We will not charge a fee for reasonable requests but reserve the right to charge a reasonable fee for excessive or manifestly unfounded requests.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

When your personal data is no longer required for the purposes for which it was collected, we will securely delete or anonymize it in accordance with our data destruction procedures.

9. Children's Privacy

We do not knowingly market to, target, or collect personal data from minors. If you are under 18 years of age, please do not use our website or submit any personal information through our platform.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without verifiable parental consent, we will take immediate steps to delete such information from our records. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at [email protected] so we can take appropriate action.

We do not engage in the sale, sharing, or use of personal data of individuals under the age of 16 for advertising or targeting purposes, in compliance with CCPA/CPRA provisions regarding minors.

10. International Data Transfers

Pizza Luce is a United States-based business and our primary data processing activities occur within the United States. Our servers and service providers are primarily located in the United States.

If you are accessing our website from outside the United States, please be aware that your information will be transferred to, processed, and stored in the United States. The United States may have different data protection laws than the laws of your country of residence. By using our services and submitting your personal information, you acknowledge and consent to the transfer and processing of your data in the United States.

In cases where we transfer personal data internationally, we take appropriate safeguards to ensure that your information remains protected, including:

• Entering into contractual agreements with third-party service providers that incorporate data protection clauses
• Working only with vendors who maintain compliance with applicable international data protection standards
• Implementing additional technical and organizational security measures as required

11. Do Not Track Signals

Some web browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites you visit indicating that you do not want your online activity tracked. Currently, our website does not respond to DNT signals because there is no universally accepted standard for how websites should respond to such signals. We will continue to monitor developments in this area and update our practices as industry standards evolve.

You can still manage your cookie preferences and opt out of certain tracking activities through the mechanisms described in Section 4 of this Privacy Policy and through your browser settings.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, delivery partner applications, or other external services that are not operated by us. These links are provided for your convenience and do not signify our endorsement of those third-party websites or services.

This Privacy Policy applies only to our website at luce-new.click. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We strongly encourage you to review the privacy policies of any third-party sites you visit before providing them with any personal information.

13. FTC Act Compliance and Consumer Protection

In accordance with the Federal Trade Commission Act (FTC Act), we are committed to fair and truthful practices regarding our collection and use of consumer data. We will not engage in unfair or deceptive practices in connection with the collection, use, or sharing of consumer information.

Specifically, we commit to the following FTC principles:

• Transparency: We clearly disclose our data collection and use practices in this Privacy Policy.
• Choice: We provide you with meaningful choices regarding how your data is used, particularly for marketing purposes.
• Access: We allow you to access, review, and correct your personal information.
• Security: We implement reasonable safeguards to protect your personal information from unauthorized access or misuse.
• Enforcement: We maintain internal processes to ensure compliance with this Privacy Policy.

If you have concerns about our data practices that you believe may constitute unfair or deceptive acts or practices, you have the right to file a complaint with the Federal Trade Commission at ftc.gov/complaint.

14. How to File a Privacy Complaint

If you believe that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to first contact us directly so that we may address your concerns:

We will investigate your complaint and respond within a reasonable timeframe. If you are not satisfied with our response, you have the right to escalate your complaint to the relevant regulatory authorities:

14.1 Federal Regulators

• Federal Trade Commission (FTC): ftc.gov/complaint — For concerns about unfair or deceptive data practices.
• FTC Consumer Information Hotline: 1-877-382-4357

14.2 State-Level Regulators

• California Residents — California Privacy Protection Agency (CPPA): cppa.ca.gov — For complaints relating to CCPA/CPRA rights.
• California Attorney General: oag.ca.gov/privacy/ccpa
• Residents of other states may contact their respective state attorney general's office or consumer protection agency regarding privacy complaints.

15. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, business operations, or applicable law. When we make material changes to this policy, we will notify you through one or more of the following means:

• Posting a prominent notice on our website homepage
• Sending an email notification to registered account holders
• Displaying a banner or pop-up notification on the website
• Updating the "Last Updated" date at the top of this policy

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to this Privacy Policy become effective constitutes your acceptance of those changes. If you do not agree to the updated policy, please discontinue use of our services and contact us to close your account.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact our privacy team:

This Privacy Policy was last reviewed and updated on July 1, 2026. It is effective as of that date.