Cookie Policy

Effective Date: July 1, 2026  |  Last Updated: July 1, 2026

1. What Are Cookies?

Cookies are small text files that are placed on your computer, smartphone, tablet, or other internet-enabled device when you visit a website. They are widely used by website owners to make websites work more efficiently, to improve user experience, and to provide reporting information about how visitors interact with their content.

Cookies are created by the web server and sent to your browser, where they are stored for later reference. Each time you return to the same website, your browser sends the cookie back to the server, allowing the site to recognize your device and remember certain information about your previous visits, preferences, or actions.

Cookies do not typically contain personally identifiable information on their own. However, when combined with other data we collect, they may be used to identify you as an individual user. We treat any information associated with cookies that can identify you in accordance with our Privacy Policy.

1.1 First-Party vs. Third-Party Cookies

Cookies placed directly by Pizza Luce on our website luce-new.click are called first-party cookies. These cookies are only accessible to us and are used to improve your experience on our site.

Third-party cookies are placed on your device by external service providers — such as Google or Facebook — whose services we integrate into our website. These third parties may access information collected through their cookies according to their own privacy policies, which are independent of ours.

1.2 Session vs. Persistent Cookies

  • Session Cookies: These are temporary cookies that remain on your device only during your browsing session. They are automatically deleted when you close your browser. Session cookies help our website function correctly during your visit.
  • Persistent Cookies: These remain on your device for a specified period of time (defined by the cookie's expiration date) or until you manually delete them. Persistent cookies help us recognize you as a returning visitor and remember your preferences between visits.

2. How We Use Cookies

Pizza Luce uses cookies for a variety of purposes to enhance your experience on our website and to better understand how visitors use our online services. Specifically, we use cookies to:

  • Ensure our website functions correctly and securely
  • Remember your preferences and settings so you don't have to re-enter them each visit
  • Analyze how visitors use our website so we can improve our content, navigation, and online ordering process
  • Measure the effectiveness of our marketing and advertising campaigns
  • Deliver relevant advertisements based on your interests and browsing behavior
  • Provide social media features and integration
  • Detect and prevent fraud and security risks
  • Comply with legal and regulatory obligations under applicable United States law, including the California Consumer Privacy Act (CCPA/CPRA) where applicable

3. Types of Cookies We Use

We categorize the cookies used on luce-new.click into four main types:

3.1 Strictly Necessary / Essential Cookies

These cookies are required for the basic operation of our website. Without them, certain features — such as logging into your account, adding items to your cart, or completing an online food order — would not be possible. Because these cookies are essential for the website to function, they cannot be disabled through our cookie settings. However, you may be able to disable them through your browser settings, though this may cause parts of the website to malfunction.

3.2 Analytics and Performance Cookies

Analytics cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. For example, they tell us which pages are visited most frequently, how long visitors spend on each page, and where visitors are coming from. This information helps us improve the layout, content, and performance of luce-new.click. We primarily use Google Analytics for this purpose.

3.3 Functional Cookies

Functional cookies allow our website to remember choices you make — such as your location, language preferences, or saved menu items — and provide enhanced, more personalized features. These cookies may be set by us or by third-party providers whose services we have integrated into our pages. If you do not allow these cookies, some or all of these enhanced features may not function correctly.

3.4 Advertising and Targeting Cookies

Advertising cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are usually placed by third-party advertising networks such as Google Ads and Meta (Facebook) with our permission. They remember that you have visited our website and this information may be shared with other organizations such as advertisers.

4. Cookies We Use — Detailed Table

The following table provides specific information about the cookies used on luce-new.click:

Cookie Name Provider Type Purpose Duration
_ga Google Analytics Analytics Registers a unique ID used to generate statistical data on how visitors use the website. Distinguishes between users and sessions. 2 Years
_gid Google Analytics Analytics Registers a unique ID used to generate statistical data on how visitors use the website. This cookie stores and updates a unique value for each page visited. 24 Hours
_gat Google Analytics Analytics Used by Google Analytics to throttle request rate — limiting the collection of data on high-traffic sites. 1 Minute
_gcl_au Google Ads Advertising Used by Google AdSense and Google Ads for experimenting with advertisement efficiency across websites using their services. Tracks conversions from Google Ads campaigns. 3 Months
_fbp Meta (Facebook) Advertising Used by Facebook to deliver a series of advertisement products such as real-time bidding from third-party advertisers. Tracks user behavior for retargeting purposes. 3 Months
_fbc Meta (Facebook) Advertising Stores the last ad click event for Facebook advertising click attribution. Used when a visitor arrives via a Facebook ad link. 2 Years
PHPSESSID Pizza Luce (luce-new.click) Essential Preserves user session state across page requests. Required for our online ordering system and account login functionality to work properly. Session
cart_token Pizza Luce (luce-new.click) Essential Stores a unique token to identify and maintain the contents of your shopping or food order cart during your visit. Session
user_preferences Pizza Luce (luce-new.click) Functional Remembers your website preferences such as chosen location, display settings, and previously selected menu options to enhance your browsing experience. 6 Months
cookie_consent Pizza Luce (luce-new.click) Essential Stores your cookie consent preferences so that we do not repeatedly ask you for permission on subsequent visits. 1 Year
_ga_[ID] Google Analytics 4 Analytics Used to persist session state in Google Analytics 4. Collects data on how users interact with individual pages and website features. 2 Years
IDE Google DoubleClick Advertising Used by Google DoubleClick to register and report website user's actions after viewing or clicking one of the advertiser's ads, for measuring the efficacy of an ad and presenting targeted ads. 1 Year

5. How to Manage and Control Cookies

You have the right to decide whether to accept or reject cookies (with the exception of strictly necessary cookies, which are required for our website to function). There are several ways you can manage your cookie preferences:

5.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically find cookie settings within the "Privacy," "Security," or "Settings" menus of your browser. Below are direct links to cookie management instructions for the most common browsers:

Please be aware that if you restrict or block cookies through your browser settings, certain features of luce-new.click may not work as intended. See Section 7 for more information about the impact of disabling cookies.

5.2 Google Analytics Opt-Out

You can prevent Google Analytics from collecting data about your visits to our website by installing the Google Analytics Opt-out Browser Add-on, available at:

https://tools.google.com/dlpage/gaoptout

This add-on instructs the Google Analytics JavaScript to prohibit sending information about your website visit to Google Analytics.

5.3 Google Ads Opt-Out

To opt out of personalized advertising from Google, you can adjust your ad settings through Google's Ad Settings page:

https://adssettings.google.com

You can also opt out of interest-based advertising from Google and other participating companies through the Network Advertising Initiative (NAI) opt-out tool:

https://optout.networkadvertising.org/

5.4 Facebook / Meta Opt-Out

To control how Facebook uses your data for advertising purposes, you can visit your Facebook Ad Preferences page (requires a Facebook account):

https://www.facebook.com/adpreferences/ad_settings

You may also opt out of interest-based advertising from Facebook and other companies participating in the Digital Advertising Alliance (DAA) through:

https://optout.aboutads.info/

5.5 Digital Advertising Alliance (DAA) and NAI Tools

For a comprehensive opt-out from multiple participating advertisers, you may use the following industry opt-out tools:

6. Do Not Track (DNT) Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. Currently, there is no universally accepted standard for how websites should respond to DNT signals, and our website does not alter its data collection and use practices in response to DNT browser signals. We will continue to monitor developments in this area and update our practices if a standard is established.

California residents may also exercise their rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to opt out of the "sale" or "sharing" of personal information. If you are a California resident, please refer to our Privacy Policy for more information about your rights and how to exercise them.

7. Impact of Disabling Cookies

If you choose to disable or restrict cookies, you should be aware that doing so may affect the functionality and performance of luce-new.click. The following impacts may occur depending on which types of cookies you disable:

Cookie Type Potential Impact if Disabled
Essential Cookies Core website functions will not work correctly. You may be unable to log in to your account, add items to your cart, complete an online food order, or access secure areas of the website.
Analytics Cookies We will be unable to collect data about how you use our website, which means we may have less insight into how to improve our services for users like you. Your overall experience is unlikely to be directly affected.
Functional Cookies Your preferences and settings will not be saved between visits. You may need to re-enter your location, preferences, or other information each time you visit the site.
Advertising Cookies You will still see advertisements, but they will be less relevant to your interests. You may see the same ads more frequently, and we will be less able to measure the effectiveness of our advertising campaigns.

8. Third-Party Websites and Links

Our website may contain links to third-party websites, services, or social media platforms. This Cookie Policy applies only to luce-new.click and does not govern the cookie practices of any third-party websites. We encourage you to review the cookie and privacy policies of any third-party sites you visit, as we have no control over the cookies those sites use or the information they collect.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, the cookies we use, or applicable laws and regulations. Any changes will be posted on this page with a revised "Last Updated" date. We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

If we make significant changes to this Cookie Policy, we may notify you by placing a prominent notice on our website or by sending you a notification via the contact information you have provided to us.

Your continued use of luce-new.click following the posting of any changes to this Cookie Policy constitutes your acceptance of those changes.

10. Legal Basis for Using Cookies

Pizza Luce operates in the United States and complies with applicable federal and state laws governing online privacy and data collection, including but not limited to:

  • The Federal Trade Commission Act (FTC Act), which requires transparency and fairness in data collection practices
  • The California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), which provide California residents with specific rights regarding their personal information
  • Other applicable state privacy laws as they come into effect

For cookies that are not strictly necessary, we rely on your consent as the legal basis for their use. You may withdraw this consent at any time by following the instructions in Section 5 of this Cookie Policy. For strictly necessary cookies, we rely on our legitimate interest in operating a functional and secure website.

11. Contact Us

If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies and tracking technologies, please do not hesitate to contact us using the information below:

Pizza Luce

We are committed to addressing your concerns and responding to any requests related to your privacy rights in a timely manner, consistent with applicable United States law.